Canon just released the the 5D III Early this morning. This might be one of the most anticipated cameras ever. The popularity and "game changing" as the Canon 5DII was, many of us were wondering what the 5D III would bring. Canon also released a new radio transmitter ST-E3-RT for the new radio speedlite the 600EX-RT. They also released a GPS GP-E2. Being a nature photographer the GPS is exciting. I will find that to be a useful tool. I feel the 5dIII will be hard to get being that Japan has had a few tragedys these past few years that have slowed production, so it's best you pre-order and hope you are on the short list. I have mine on order so I will keep you posted with an un-boxing and review.
White Balance is a critical part of photography. If you shoot Jpeg even more so. In this weeks post I will go over how to adjust your white balance and the products and tricks that I use. There are a couple ways to adjust your white balance. The most simple way would be to use one of the settings in your camera. For instance if you are shooting in shade use the shade white balance setting. If you are in florescent light use the appropriate setting on your camera. You get the idea. To figure out how to change your white balance settings refer to your almighty manual.
There are also several products on the market that will help you set a custom white balance, again refer to your cameras manual on how to set a custom white balance. I use a product called the WhiBal gray cards. I hold this up in the scene, in the same light as my subject, and set the custom white balance. The important part is making sure you set your white balance under the same conditions as your subject. There are products on the market that you attach to the front of your lens to set custom white balance, but those are only useful when the light is consistent throughout the scene.
For example, if your subject is in the shade and you are in direct sunlight when you use a product that attaches to your lens you will be measuring the white balance of the sunlight not the shade. There fore your subject which is in the shade will have an inaccurate white balance.
The thing that I do being that I shoot in RAW, is I have my subject hold the card, or I set the card up in the scene, and take a photo. Then in post processing I use my white balance tool and click on the grey card that I photographed. My photo will then always have the proper white balance. I can then proceed to batch process all the images I took under the same lighting conditions. Easy peasy!
My WhiBal card saves me time and frustration, along with giving me the results that I am looking for.
When it comes to my photography the most common question I get is: "what camera do you have?" Or what camera should I buy? For a buying guide click here but when it comes to photography gear I don't really ask what other photographers use nor do I really care what they use. I have heard several examples such as; "do you ask a writer what pen he used when he wrote his book?" "Do you ask a painter what brushes he used to paint his work of art?" Some people think if they have your gear they can make photographs like you do. This is far from the truth. I think gear is some of the most overrated part of photography. What matters is how you can make your camera work for you and the situations you are faced with. That being said, being a photographer there is a lot of excitement and somewhat of an addiction getting new gear. It's part of the fun of being a photographer. I have used a Canon 40d for several years now. It's a good camera and it has been good to me. I know that camera inside and out, but there always seemed to be something missing. I have saved up to buy the next in line 5d, but when I read canon rumors saying that the next 5d might not even show up until 2nd or 3rd Q of 2011, I decided to upgrade to a 7d. Will I get the next 5d.... you bet I will. Being a nature photographer, I will use the 5d for landscapes and the 7d for wildlife.
There are many reviews of the 7d so I won't go to in-depth but the first testing of the 7 d proves that it's awesome as everyone says it is. The thing that I noticed right away is that the metering is more accurate than the 40d. The second thing is that if has a better focusing system. The 7d is a great camera and I have only had a couple of days and 2 shoots, but it's a dream to work with. I know I am late jumping on the 7d bandwagon, but most of my money is invested in lenses.
Lenses in my opinion are the best thing to buy if you immediately want to upgrade your photography. Cameras come and go every couple of years. Lenses will last for 20 years. So when it comes to camera upgrades I tend to hold off until I feel my camera is holding me back, such as my current situation. I'm excited to start working with my 7d and to see what this camera is capable of. I will keep you posted but so far so good.