3 Truths Aspiring Pro Photographers Dont Want to Hear

Photography is huge throughout the globe. Its the worlds number one hobby. Consumer cameras made today are leaps and bounds better than what our ancestors were using. With great cameras even in our cell phones, more and more people are trying to make photography a career. I started out like many people do, but I quickly learned it takes more than just a camera. Here is some advice for the aspiring pro photographers that would like to make it in the landscape and nature genre, some of which will be hard to hear. 1) Equipment Matters. I know you have read a thousand posts and advice from professional photographers about how the camera doesn't matter, or most any lens will do. Well the truth is, is that cameras matter, lenses matter, tripods matter, equipment matters. If this wasn't the case then we would all be using entry level cameras with a tripod and lens package from best buy. The pros that usually say these things have pro body cameras and equipment. If you want to make it in the pro realm, look at what the pros are using. This goes for every genre, wedding, sports, and nature. You have to invest in good equipment to compete in the pro market.

2) Location Matters. Being a landscape and nature photographer I have to go to the landscape. I live in a beautiful part of the country, don't get me wrong, but if I want to make it in the nature and landscape world, I have to go to Yosemite, Yellowstone, Patagonia, Iceland. I have to invest time and money to get to these places. If you want to be a fashion photographer, for the most part you have to live in Paris or New York. Its going to be hard to make it in fashion photography in Northern Montana. You have to go where the fashion is made and used.

3) Marketing and sales will be your number one priority. I spend more time finding buyers for my work than I do making my imagery. Unless you can afford to outsource your marketing you will be doing yourself. This is a time consuming yet a vital process. You will spend countless hours on the computer, promoting, selling, editing, accounting, and communicating. Be prepared to get friendly with your computer.

There are more truths but I think these are the main ones that are somewhat of a pet peeve for me. So for all the aspiring pros out there, I encourage you to follow your dreams but remember photography takes time, commitment, the right tools, and lots of hard work, for a relatively small paycheck. Why do I do it? Probably the same reason millions of others do, I love the process of making an image, and the reactions of people when I share my images with them. That is something that will never get old.